Investors Eye Lodging Sector as Room Demand Skyrockets: JLL 

Originally published on November 8, 2023, by Zachariah Demuth, Jessica Jahns, Marina Bracciani and Ophelia Makis for JLL.


Our latest Global Hotel Investor Sentiment Survey reveals that lodging demand has skyrocketed with global RevPAR up 10.2% relative to 2019. JLL surveyed global hotel investors to understand their evolving investment appetite, expectations around the industry’s recovery timeline and industry outlook.


Despite robust fundamental performance, global hotel investment volume has been subdued underpinned by widespread macroeconomic headwinds, namely high debt costs and capital market dislocation. While some of these headwinds persist and others may arise, investors remain optimistic with most expecting to be net-buyers over the next year and looking to deploy increased capital into the hotel sector. Look for the global lodging industry to remain resilient and attract increased investment over the next 12 months.

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