Outlying Suburbs Appeal to More Home Buyers

Originally published by Rose Quint on March 25, 2021, for the National Association of Home Builders.

A recent NAHB study* found that COVID-19 has impacted the housing preferences of 25% of home buyers. More specifically, the survey asked about location preferences both prior to COVID-19 and now: did buyers’ preferred location change as a result of the pandemic? Results show that a segment of home buyers have in fact shifted their preference towards the outlying suburbs due to the health crisis.

Prior to COVID-19, 26% of buyers wanted to buy a home in an outlying suburb; since the beginning of the pandemic, that share is now 30%. On the other hand, each of the other location options saw small declines or no change at all in preference.

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